Strategy and Vision

The Prinzhorn Group’s strategic direction is centered on leading the market in sustainable and circular packaging solutions, creating long-term value for customers, employees, and society. This vision is guided by a double materiality analysis, which identifies topics that are most relevant to stakeholders while also evaluating how environmental and social factors impact the company’s business. By integrating these insights, the Group ensures that strategic priorities address both external expectations and internal resilience.

Building on this foundation, the Group has developed a comprehensive climate strategy. Clear targets for reducing greenhouse gas emissions, improving energy efficiency, and expanding renewable energy use are embedded across operations. This approach allows sustainability to be fully integrated into decision-making, ensuring that climate action is both measurable and aligned with international goals.

Sustainability considerations are reflected throughout the value chain, from product design to production processes. The focus is on minimizing environmental impact, promoting circularity, and optimizing resource efficiency, while also fostering innovation to meet evolving customer needs and regulatory requirements. This continuous drive for improvement ensures that sustainability and business performance reinforce each other.

Stakeholder collaboration is another key element of the strategy. By working closely with customers, suppliers, research partners, and industry networks, the Group exchanges knowledge and develops solutions that advance the circular economy. Employees play a vital role, encouraged to take responsibility, engage in continuous learning, and actively contribute to the company’s sustainability journey.

The strategy is further strengthened by ongoing monitoring of regulatory developments, technological advances, and societal trends. Clear performance indicators track progress, enabling timely adjustments and ensuring that the Group remains agile in a dynamic market. By combining innovation, operational excellence, climate action, and stakeholder engagement, the Prinzhorn Group continues to advance its vision, positioning itself as a trusted, forward-thinking partner for a sustainable future.